Studio · plan the week
The BE ORIGINAL system · filled in
the weekly content plan.
The 10-minute Sunday system: cadence, pillars, formats, the funnel — locked. Everything's editable and auto-saves. Print it any week and go make them.
The content blueprint · three views, one truth
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Step 01 · how often I post
my posting cadence.
My cadence for now a week I could hit on my worst week
Daily — 7 posts / week, for the 40-day run. I'm choosing "the machine" on purpose — posting is already a habit, and I've got the format mix to keep it sustainable. After the challenge I'll settle into a rhythm I'm proud of, not a grind.
The gut-check I hold:
Proud content at a sustainable pace beats mid content on a grind. If a day's post isn't something I'd be proud of, I make it lighter — I don't skip.
Step 02 · what I post about
my 5 pillars.
Pulled from my Content Game Plan — guardrails, not a cage.
Pillar 1
The $100M Climb — things I'm learning building it. The through-line.
Pillar 2
How Money Moves — how money really moves, from the operator's chair. My white space.
Pillar 3
Investor's Diary — operator diaries, thinking out loud, no teaching.
Pillar 4
Hot Rich Happy — wealth + peace, the human behind the operator.
Pillar 5
Wealth for Women / My Life on Location — the accessible on-ramp + the same dream from different places.
Step 03 · rate each format for ME (1 = half asleep · 5 = I dread it)
my formats.
Voiceover / vlog — talk over b-roll · my strongest
1 / 5
Talking to camera — teleprompter YAP · easy with the prompter
2 / 5
b-roll clip — 5–10s + a line of text
2 / 5
Static / photo dump — one photo + a strong caption
2 / 5
Carousel — swipeable slides · the one that eats time
3 / 5
The balance rule: never stack a week with all 3s. Carry ONE heavier post (a carousel) with a few easy ones. A balanced week is a week I finish.
match formats to the money goal
how the content pays.
My monetization — how the content actually pays:
Both — but my real "offer" isn't a course. It's the ecosystem: the fund and community (Capital Conversations), the mentorship, plus brand & speaking deals. Content isn't the sale. It's the trust that makes all of it close.
So I'll lean heavier on:
Voiceover / vlog (Operator on Location — partners can picture themselves inside the footage) and teleprompter YAP — my two strongest, and the two that convert trust.
Step 04 · every post has one job
the funnel.
TOP Discover — get in front of new people.
Hot takes, "that's literally me" posts, the climb, the lifestyle. Views + shares. Not selling here. My car YAPs, b-roll, and Hot Rich Happy posts live here.
MIDDLE Build trust — people who already know I exist.
Operator diaries, deal walks, behind-the-scenes, wins and lessons. Follows + saves + comments. Most of my week lives here.
BOTTOM The invite — warm people, almost ready.
"Come build with me" — join the newsletter, get in the community. Used the LEAST. Days 1, 14, 40.
The ratio: roughly 80% discover + build-trust, 20% invite. Magnetic AND building the ecosystem.
Plug it all in · this week
my week.
Prefilled with your launch week. Overwrite it each Sunday — pick a pillar, a format, the action, drop the hook.
| Day | Pillar | Format | Diff | Action | Hook |
|---|---|---|---|---|---|
| Mon · Jul 6 | The $100M Climb | Teleprompter YAP | 2 | build trust | "I'm done being the best-kept secret." — the promise + who's building with me. |
| Tue · Jul 7 | Investor's Diary | Voiceover | 1 | build trust | What people think building a company looks like vs what it actually looks like (packing). |
| Wed · Jul 8 · JA | My Life on Location | Voiceover | 1 | discover | "I don't stop working because I travel. I built something that travels with me." |
| Thu · Jul 9 · JA | My Life on Location | Voiceover | 1 | build trust | "The rooms you sit in change how you think." — why I invest in my environment. |
| Fri · Jul 10 · JA | Hot Rich Happy | b-roll VO | 2 | discover | "You don't need to escape your life. You need to build one you don't want to escape from." |
| Sat · Jul 11 · JA | Hot Rich Happy | Voiceover | 1 | build trust | What I actually do every morning before I build — vision, prayer, journal, calendar. |
| Sun · Jul 12 · JA | The $100M Climb | Walk & talk | 2 | build trust | "This trip didn't cost me money. It cost me discipline." |
The routine · how I run this every week
the sunday 10 minutes.
1
Sunday, 10 minutes. Open this page.
2
Glance at my pillars. Pick which ones I feel like talking about this week.
3
Fill the week. Pillar, format, difficulty, action, hook.
4
Balance the difficulty. If it's looking heavy, swap one row for an easier format.
5
Go make them. Film → edit → post → engage.